Category: Archive

Small Business 2003 Forecast

It’s been a long three years! The American economy has been in recession officially since 1999, and this has truly wreaked havoc on many companies – large and small, American and international. So what does 2003 hold in store? Will things remain “as-is” or will we begin to see improvements?

According to many industry leaders, drastic improvements are on the horizon. Will there be a “free fall” of money? Hardly, but if you play your cards right, 2003 can be “The Year of the Small Business.”

The Economy

Are Webpage Exchange Programs Worth the Effort?

There are many types of affordable advertising and website promotion services that you can find online. For the cost conscious website promoter banner advertising, pay-per-click (PPC) search engine advertising and autosurf or webpage exchange programs might seem to be a good option. We are all aware by now that banner advertising has lost its effectiveness. PPC search engine advertising is only worthwhile in a few of the larger engines such as Overture or Findwhat. But what about the webpage exchanges and autosurf programs?

How to Create Your Website Marketing Plan

Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It’s the life blood of your online business. When to create your web site marketing plan. Most of us probably create a web site first before we plan to market it. However just like a business plan, you should prepare your marketing strategy ahead of time.

Are You Ready To Froogle?

Google has recently introduced a “beta” version of their “Froogle” online shopping search engine. Unlike their well-known search service, Froogle attempts to provide a searchable index of online merchandise catalogs.

In this short article, I’ll describe what Froogle offers searchers, how online merchants can participate, and offer a few simple tips to make the most of this new search engine.

The Untapped eBook Market

There’s a tremendous market that most if not all ebook authors and publishers are overlooking. Why they overlook this market is beyond me, maybe it’s because they are stuck on the notion that the only people who will buy and read their ebooks are the people that buy and read printed books.

Folks, these people could care less about reading an ebook. This is a fact! Let’s look at a few of the reasons that the average printed book reader will not read an ebook.

Beware the Difficult Client

Most clients are a pleasure to work with. The pains in the derriere are also, when you have enough experience to recognize the type.

I’ve listed several “difficult” types below, so that you can arm yourself against them.

The major weapon in your armory is THE CONTRACT. Always have a contract, no exceptions. Be especially wary of the prospective client who says: “A contract? This will take you what, an hour? Surely you don’t expect a contract for an hour’s work?” (See “The Spider” below.)

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