Category: Archive

Business Slow? Ten Productive Projects to Fill the Gap

Times are tough. Business is sluggish. Blame world politics, corporate debacles or a general lack of consumer confidence. Whatever is driving this lull, it’s causing the people who would normally be fueling the economy (and our businesses) to sit on their wallets.

If running away to Margaritaville isn’t an option, here are some productive and inexpensive ways to spruce up your enterprise and gradually get those wheels of commerce grinding again:

Marketing Opportunities at New Year’s

It’s important to market yourself (your services and your products) all the time, and the New Year presents another great opportunity to do this. It can also help if you’re unemployed and looking for a position. Keeping your name in front of people, and constantly networking are vital to your career, especially in today’s market, where the average job lasts 18 months.

To brand yourself, you need to be authentic, differentiated and conceptually consistent. Think of a tagline for yourself, just like businesses and corporations so, and build on this. Being authentic means knowing who you are, but being differentiated means knowing who others are.

One Click from Departure: An insiders guide to retaining your website visitors

Call me a cynic, but I’m astounded at the number of firm’s that after having invested a significant amount of time and money to develop a successful web site are then willing to forfeit the very element that brought them their success in the first place, if you had guessed I’m talking about their traffic – you’re right. With the explosive expansion of the web, and an ever growing proliferation of web sites, the ability of sites to a) Attract Visitors and b) Retain Visitors is of greater significance now than ever before. Web Traffic has become a commodity, bought, sold, traded and brokered for “pennies per click” by firms looking to promote their client’s goods, services or causes to the very same demographic profiles that make your web site successful in its own right.

Simplify Your Navigation

Since navigation is the backbone of your site, it’s imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site:

1. Your link titles need to be understandable.

Visitors need to know exactly what link to click on for the info they need. Unfortunately, visitors frequently get confused and don’t understand what a link means. Consequently, they aren’t sure what info they’ll find at the other end of the link.

4 Steps To A Targeted Sales Frenzy

Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them.

Have you noticed how a particular combination of shops always tend to cluster together, usually within easy access of a major consumer center. Say you will have a grocery store right next to a bake shop, a hair salon, maybe a pizza parlour or even an ice cream corner, a toy store etc. Simple they are all feeding off one another. Their customers are usually the same set of people. Say you go for groceries [a basic need], then your kid starts hankering after a toy. OK lets get her one. Oops it is lunch time. How about a pizza n ice cream?

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