Category: Archive

How secure do you want to be?

Please read this disclaimer
You probably get a good deal of email, letters and phone calls warning you about computer security. The general idea is the same: your systems are threatened, we can stop the threat. The cost of the remedy is seldom mentioned up front. but there are lots of buzz words to make up for any lack of specifics. “Intrusion detection”, “secure firewall”, “hackers”, “Security assessment” and more

The Golden Rule of Marketing

As a current small business owner and corporate marketing manager, I have seen marketing from both sides of the fence. The big corporations tend to rely on their buying power and large advertising budgets to convince their potential customers to buy their products, while small business owners tend to be more crafty with their modest marketing budgets, looking for unique opportunities here and there that will enhance their sales efforts. There is one rule, however, that is applicable to both the big guys and the little guys. I call it the Golden Rule of Marketing, and here it is:

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