MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. Get the data and massage it when you plan your marketing strategy. Here are some questions you should be able to answer.
Coping with the Deployment of a Loved One
When we must part with a loved one, we have physical and emotional reactions beyond our control. Our emotional intelligence skills can help us manage them. Having someone you love deployed is extremely stressful.
Bring Your Dream, Vision or Theme to Life
What do you do on a daily basis to you bring your dream, vision or theme* to life? One way is to spend time visualizing it. This gives you the opportunity to keep your dream, vision or theme alive; it allows you to be in the moment with it and the next step to unfold naturally.
Hey, Client, This Is Me!
In a crowded market, clients will be seeking personality as they read what you’ve written — they’ll click right past pages that feel “been there, read that.” They’re looking for a voice that says, “Hey, client, this is me!”
What is Branding and Why Do You Want It?
Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’s an extension of beliefs and values the person holds and then acts out in their life, an integral part of their personality. You can’t pick up “character” in a seminar. It comes from years of reading, work on yourself, exposure to great literature, great art and great people, and plain out experience.
Your Marketing Mantra
There’s a 15-word marketing mantra that’s covered in Marketing 101, that you need to know. It’s: By the time you’re sick of it, the public is just beginning to get it.
Improve Search Engine Ranking with Correct Keyword Density
If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword phrases within your meta tags and web copy.
I Question Your Integrity!
I seriously question your integrity! I don’t believe a word of your advertising or any of your promises! You’d be shocked if one of your customers said this to you, wouldn’t you. You’d want a detailed explanation of why they feel this way. You’d acknowledge that YOU needed to correct whatever it was that caused this feeling in customers – IMMEDIATELY. Yet, many of your potential customers do feel this way. They just don’t tell you.
5 Ways To Get People To Discover YOU Online
1. Send Them An Email With Your Signature Always use a well-crafted signature file at the end of your email message. It amazes me that so many people miss this simple online marketing strategy. It is easy and very effective! You not only give prospective customers every way possible to contact you – you also […]
Cruise on in to Profits: Market Your Services This Unique Way
Whether you’re a professional public speaker, therapist, business consultant, coach or entrepreneur, being an Enrichment Lecturer on a cruise ship is a great way to market your practice. You can do something you love to do, promote your practice to a whole new audience, and have a first-class vacation at the same time. It’s a truly unique marketing opportunity: thousands of captive prospective clients you’ll be mingling with for 7, 11, 14 days and nights. I’m a coach, I present enrichment lectures regularly for the Royal Caribbean cruise line, and I’m the author of “Presenting on a Cruise.”