When starting any SEO campaign it is tempting to leap straight in and start tweaking meta tags and changing text. However, like any successful marketing strategy, it is vital to ensure that you know whom your audience is and how to reach them. In the same way traditional advertising agencies survey their demographic audience, search engine marketers must ensure that their SEO campaign targets the correct keywords or search phrases. Target the wrong search phrase and you could end up with great search engine rankings for keywords that have no search requests. A few hours now spent ensuring that the correct search phrases are targeted, can save months of useless optimization.
Managing Performance Every Day
Your company has decided it needs to eliminate costs. Hundreds of jobs are on the line. The executives of each division have been directed to cut costs by 35%. The tension throughout the company is so thick you can cut it with a knife. You know some departments will be totally eliminated because the work can be outsourced to save money.
Being a Pro in the Service Business: Uniforms – Image & Perceptions
The time has come for all faded jeans to pass. For all torn tee shirts to seek the shortest path to the rag barrel. The time has come for UNIFORMS!
Notify Cell Phone of Incoming Mail
Read this Disclaimer
Many cell phones now have the ability to receive email. While that can be very useful, large messages are often a problem both because they are hard to read and because one large message may be split up into multiple messages at the phone.
Sometimes, though, it’s important that certain messages get to you even though they may be large. That’s the situation one of my Mitel (E-Smith) mail server customers had: mail sent to a certain account was very important to know about, but he didn’t want the entire message shipped to his cell phone. As it turns out, this was an easy problem to solve.
Failure is Not an Option
I have some good news and some bad news. The bad news is that online businesses — just like brick and mortar businesses — have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus, and motivational experts who can tell you. The problem is: Most of us don’t listen.
Choose Keywords Wisely
Your keywords need to be chosen strategically – they need to truly reflect what your site is about. They need to be keywords people search for. They need to be used throughout your website strategically and correctly.
Sometimes It’s The Little Things That Count!
Recently, I decided to switch my web hosting company. I had been with my last hosting company for almost two years but I was having continuing problems with their system. So I switched and I am up and running without too much problem.
Too many messages for Outlook Express
Read the Disclaimer
Recently one of my Mitel SME Server clients took two weeks off. When he returned, Outlook Express told him he had 23,000 messages waiting on the server! Unfortunately, Outlook Express couldn’t bring any of those messages to his PC; it just hung.
Why run your own mail server?
Disclaimer
First, The Consultant
Recently I was working with another “consultant”. I’ve deliberately put that in quotes because this person really lacked the skills to do the job he was doing, but for political reasons I had to refrain from pushing him out of the way and taking over. His lack of basic knowledge was frustrating, but I gritted my teeth and kept my comments friendly. It wasn’t easy.
Anyway, part of what he was doing was configuring a router. I had to hold my breath as he explained that he always left the default password unchanged because “it’s easy to remember”. After he left, and with the permission of the owner, I changed that. It’s just this funny idea I have that a router sitting on the Internet ought not to have a password that is known by a few million people and published on hundreds of websites. I’m funny like that.
Ulli Niemann Answers Investing Questions
Ulli Niemann will answer all types of investment questions, like “what kind of an IRA should I choose? How can I find an Investment Advisor? What type of mutual funds should I pick? How can I avoid being financially devastated by the bear market? How can I avoid some of the broker garbage fees?”