Category: Archive

Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.

Regardless, there are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. So, without further adieu, here’s a grab bag of recommendations that I’ve gleaned from my own experience combined with the tips I’ve received from other well respected authorities on the subject.

Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.

Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate a benefit, a USP! Many ad copy writers spend more time refining their headline than they do the body copy of the ad. And, don’t be afraid to test different headlines against each other while leaving the rest of your offer the same.