Do you ever read an ad – one of the hundreds, if not thousands, that land unsolicited in your inbox each week – and think This sounds like a translation from a foreign language’ or even I’m not sure if the person who sent me this ad actually understands a word of it’?
10 Rules Of Writing For The Web
Writing for the Web is not the same as writing for print. People read differently on the Web. They scan read-jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.
This Was Not Addressed In The Workplace
So you’re working at home now! No more of those annoying workplace issues that have filled several volumes of professional journals. They’re all behind you, a faint, unpleasant memory. Of course, working at home has no suchchallenges?
QuickBooks Q&A: Data Optimization
Q: My QuickBooks backup requires lots of floppy disks to complete. What can I do?
WHICH OR WHAT?
It seems that the word which’ has rather fallen out of favour these days, to be replaced by what’. A question like this one, which I came across in an ezine’s trivia section recently, leaps out at me as just not sounding right:
How To Avoid Losing Money As Your Local Currency Keeps Depreciating
Have you lost money because your local currency depreciated against major currencies? What is your hedging strategy?
If live in a developing country and invest in local investments instruments, you will agree that devaluation of local currencies is by far the number one reason why most good projects do not yield returns promised by promoters and fund managers.
Less, Fewer, I and Me
Just a couple of quick tips today:-
First, when to use less’ and when to use fewer’. Though the opposite of both words is more’, they are used differently. Some examples of correct usage are as follows:
Setting The Tone
One of the most important things to get right when writing your ads, your ezine articles or your e-books is the ‘tone of voice’. You want to catch your readers’ attention – so that they don’t delete your message out of boredom or immediate lack of interest – but neither do you want to be ‘in their face’, so that they still delete your message but this time out of annoyance or irritation.
Are You Missing Your Chance to Work at Home?
Have you missed the turnoff that leads to your dream of working at home?
Wouldn’t that be disappointing? No one likes to think that they have wasted their chance, missed their opportunity. But that’s exactly what happens to many.
Argument Weak – Talk **LOUDER**!!!
Have you heard of the preacher (there are probably quite a few of them fitting this description) who wrote in the margin of his sermon Argument weak – talk louder!’? Well, as with sermons and speeches, so with ads for your online business – talking louder won’t convince anyone if your fundamental argument is weak.