There are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.
Getting Our Priorities Straight
Tuesday this week my son was playing in the district championship baseball game. It started at 7:30pm. My intention was to finish up with a late client I had coming in a little after 7pm, pack up my stuff and head out to the ball park.
Mask Your Web Server for Enhanced Security
Masking or anonymizing a Web server involves removing identifying details that intruders could use to detect your OS and Web server vendor and version. This information, while providing little or no utility to legitimate users, is often the starting place for crackers, blackhat hackers and “script kiddies”.
Where Greatness Begins!
What do you think of Oprah Winfrey, Bill Gates, Ted Turner, Tiger Woods and hundreds of others who have made it to the top, sometimes against all the odds?
Bye, Bye Sales Force
Gary Brighten, a GM engineer, logs on the Williams Controls website and goes to the GM-secure area. He clicks to the file he’s been working on all week, a CAD program that lets him design the farm equipment part he needs. He finishes the design and sends the program over to the sales department after filling out the online purchasing order. In six weeks, 278 GM farm equipment dealerships will receive a supply of the part. He didn’t visit with one sales rep. He didn’t fax over a paper purchase order. He never talked to a human being. It didn’t even take a sales rep to get him to participate online. Brighten’s boss talked Williams into offering the service.
Drop-Down Menus: They Aren’t User-Friendly
On many sites, drop-down menus aren’t a significant part of the design. However, they appear often enough that they deserve some attention. So exactly how should they be used?
Surviving Corporate Cost Reductions
Cost reduction, reduction in force, reorganization – these days, these words continue to echo through many corporations.
Taxes And The Personally-Funded Business
Hi Wayne:
I currently work for an aerospace company and run my own business. Can I use my aerospace money to pay for some of my business expenses? I really don’t want the money to be taxed twice, but do I have no other choice?
Conscious Consistency: The Principle Of Repetition
If you take a look at the marketing materials of most Fortune 500 companies, you’ll notice that they all have one thing in common: within each one, all of the company’s marketing materials are similar in their appearance.
Relationship Marketing King: Wal-Mart Still No. 1
The economists are still telling us how bad the U.S. economy is, but don’t say anything about the bad economy to your local Wal-Mart greeter.
His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500 corporations for a second year in a row.
How do they do it?