Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?
Google Makes Planning Ads Easier
You may recall earlier in the year, Google released Google Ad Planner on an invitation-basis only, not unlike the release of Gmail. Today, the company has announced that Google Ad Planner is available to everyone.
Social Media Leads Holiday Shoppers To Bargains
Social media will play a role this holiday season in how people find bargains, with nearly 30 percent of online shoppers saying the best way to find discounts is through sharing links, comments or social sites, according to a new survey from Guidance.Email is popular with 45 percent of respondents who say it is the best way to learn about deals while 16 percent said they find out about discounts from a retailers Web site, and 10 percent cited banner ads.
Facebook Revises Alcohol App Policy
Facebook has lifted its restrictions on applications that contain content that promote or reference the sale of alcoholic beverages.The company says it will use its Demographic Restriction feature to manage the way alcoholic content appears to its users. Facebook’s restriction technology is based on a combination of what information a user has entered and verified on the site along with IP targeting by location.
Microsoft Reaches Search Deal With Sun Microsystems
Microsoft has struck a search distribution deal with Sun Microsystems to provide its MSN Toolbar to U.S. based Internet Explorer users when they download Sun’s Java Runtime Environment platform.
MySpace Launches New Profile Editor
MySpace has often been maligned due to certain users’ garish profiles. Now, although no one’s outlawed the use of glitter and bad music, the social network seems to have made an all-around smart move by introducing Profile 2.0.
Facebook Lowers Ad Cost With 32% Growth
Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.
What Future Lies Ahead For Marketers?
Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans. Branding Through Social Networks
Craigslist Bandit Nabbed
It seems like human nature to root for a guy who pulls off the perfect heist—heck, who didn’t love Oceans 11, Bandits, or the Italian Job? Maybe the Craigslist Bandit spent too much time planning his bank robbery and not enough time watching all the creative ways Hollywood cops get DNA evidence. A little CSI goes a long way, and Anthony Curcio would have known not to leave his tobacco-spittoon out where the cops could get it. Yeah, tobacco-spittoon, which sort of drains the bradpittian glamour right out, doesn’t it?
Ad Testing Tips From Yahoo
Google’s not the only one passing out some tips to get businesses ready for the holidays. They recently offered some tips for utilizing Google Analytics, Google Checkout, and of course, the ever-popular, Google AdWords. Had their deal with Yahoo gone through, you may have been able to incorporate some of these tips with Yahoo’s advertising platform, but it seems that it was not meant to be.