Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.
Pepsi’s Social Media Challenge
Recently, PepsiCo and Edelman Digital staged a small event to tap the minds of 25 social media marketing experts about how best to engage the online community. The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, seem a little flat.
UK Consumers Spend More Online Than U.S. Shoppers
Online shopping is expected to increase globally this year, but there is a difference between the purchasing habits of U.S. consumers compared to those in the UK.The average UK consumer will spend 40 percent more online than the average U.S. consumer and make 24 percent more purchases online, according to a new study from JupiterResearch, commissioned by LinkShare.
MySpace Getting Ready to Launch Primetime Application
Tomorrow, MySpace will be launching the "MySpace Primetime Application", an app that allows users to embed, search, and watch content from Hulu and MySpaceTV on their pages. The application is a product of a partnership with Hulu, Warner Bros, and Sony.
IBM Agrees To Help Build Broadband Network Over Power Lines
IBM has partnered with International Broadband Electric Communications (IBEC) on a $9.6 million agreement to have Big Blue install Broadband over Power Line (BPL) networks at electric cooperatives through out the eastern U.S.The concept of broadband over power lines has widely been thought of as a dead end idea but with IBM’s backing it is now being resurrected.
Exploring the History of the Future with Google Earth
Google has teamed up with Past Perfect Productions, UCLA, and the Institute for Advanced Technology in the Humanities at the University of Virginia to bring Ancient Rome back to life with a new Google Earth layer.
Can Google Save Us From Pestilence?
Google is sometimes called "evil" by its critics. Often this has to do with advertising or privacy concerns, but critics might want to consider the notion that Google’s efforts might potentially prevent the spread of plague and dare I even say the apocalypse. A bit of a stretch? Maybe, but watch this video from Google.org, and you will get a sense of where I’m going with this.
Find Twitterer Locations on Twellow Maps
Our Twellow development team is cranking out the features lately. Just the other day, we announced the "Twellow Pulse" feature, which allows users to track what people are saying about categories of their choosing.
New Report Documents Insanely Long Tail Of Search
When something seemingly insignificant is able to control a more powerful entity, talk of the tail wagging the dog occasionally comes into play. But according to a new report from Hitwise, the long tail of search is capable of something more akin to launching the dog into orbit.
Nobody Killed the Blogosphere
The Blogosphere’s different, that’s for sure. But dead? Wounded? A ghost town of aging hipsters, unmotivated slackers, and sellouts? Look, if the Blogosphere’s dead then so’s every college campus in America.