How successful will *you* be online?
Use these questions as a tool to identify what you’ll want to work on as your build your success.
Differentiate Your Site
A Site Review Of Gaslamp.org By David Yancey of ProWebGuide.com.
Here are some comments from a site builder/developer who also happens to have been trained as an architect originally, and who enjoys visiting urban re-development projects. My quick-scan observations:
Lead Us Below The Fold
A Site Review Of Gaslamp.org By Kera McHugh of Time4SomethingElse.com.
My initial impression of the homepage was “hey, that’s pretty nice lookin”… then i clicked to “history”, having read that it was one of the major attractions… and although it didn’t seem the least bit connected to the home page, design wise, i still quite liked the page itself… and then i clicked “dining”
Can Emotional Intelligence Help Your Business with Risk Management?
According to jury behavior studies, yes. Jurors (who are usually also employees) expect emotionally intelligent behavior from companies.
4 Highly Effective Selling Tactics
Many businesses overlook these 4 simple but highly effective selling tactics. How many are you using?
Sociological Marketing Tactics
Sociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain patterns in their shopping behavior.
Got Kids? IRS Wants You to Celebrate Christmas in July
You may find this hard to believe, but if you have children under age 17, you may receive a check from the IRS this summer. No kidding!
SOHO Help!
As an operator of a home-based business website, I often get mail that reads something like this:
The Definition of Marketing
If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, that’s a Promotion. If the elephant walks through the Mayor’s flower bed, that’s Publicity. If you can get the Mayor to laugh about it, that’s Public Relations. And, if you planned the whole thing, that’s Marketing! –Author Unknown
Rethink Your Navigation Flow
A Site Review Of Gaslamp.org By Bill Bradbury of Identify.com.
First and most notably is the omission of an “about” page. Visiting this page for the first time I really wasn’t sure what I was looking at. Even though you have a statement “an eclectic…” I’m not sure what the site is for, what does it do for me and why would I come back?