Category: Archive

Update: Google has now announced that you can buy Promoted Videos directly in AdWords.

With Thanksgiving just a few weeks’ away consumers are already starting to search for deals online.

Over the last seven days fifty percent of the top "Black Friday" related search terms include ads, sales and deals, according to Google Insights for Search.

On September 15th, Mark Zuckerberg announced that Facebook "now serves 300 million people across the world."  It seems the site’s growth hadn’t exactly come to a stop, either, as about a month and a half later, stats indicate the number of users has risen to at least 325 million.

Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research.

The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site.

eBay said Friday that the investor group led by Silver Lake has reached a settlement agreement with Joltid Limited and Joost N.V. that gives Skype ownership over all software licensed from Joltid and ends all litigation against the investor group and eBay at the closing of the acquisition.

Twellow has launched a new "Suggested Users" feature aimed at connecting Twitterers with similar interests. It should be much more useful to the common Twitter user than Twitter’s own suggested list, which is one static list for everybody, and includes mostly celebrities and other well-known people. In fact, Twitter may be getting rid of that list soon anyway.

Causes is a social networking donation platform that uses MySpace so that people can raise money for causes or issues that they believe in. Generally these kinds of activities help provide a community around issues like Breast Cancer, or stop smoking, or other issues that are part of our daily life.

Back in July Facebook updated policies for third-party ads on Facebook Platform. The company disabled two entire ad networks and over 100 more apps were suspended or brought into compliance over ad-related violations. Half of those had over a million monthly active users.

Google’s music service in China hasn’t achieved much so far; no one should look for Google’s next quarterly financial report to say it’s brought in hundreds of millions of dollars in revenue or toppled Baidu.  But neither has it failed, and one person who’s close to the service recently indicated that it’s picking up steam.

Initial sales of Microsoft’s Windows 7 software outperformed those of Vista’s first few days on the U.S. market, according to the latest analysis from The NPD Group.

Windows 7 software unit sales in the U.S. were 234 percent higher than Vista’s first few days of sales. A combination of early discounts on pre-sales and a lack of promotional activity for the Ultimate version resulted in dollar sales that were 82 percent higher than Vista.