Category: Archive

Online Radio Grows 37 Percent

Online music radio and track play listening hours increased 37.6 percent to 6.67 billion in 2008, while in-stream audio sold against ad -supported cumulative hours rose by 46.1 percent to $74 million over the 12 month period, according to a report by AccuStream iMedia Research.
The report, "Online Music Spins and Media Spend: 2003 – 2012," found that AOL’s Shoutcast platform remains the most popular destination for online music, accounting for 52.5 percent of total time spent listening, followed by Clear Channel sites with 7.8 percent.

Twitter Hot in UK, Overshadowed by Plurk in Singapore

Twitter has entered the top 100 most visited websites in the UK according to Hitwise. It came in at number 91 beating out Expedia UK, Gumtree, easyJet, Digital Spy, and Money Supermarket, which Hitwise research director Robin Goad refers to as "online heavyweights."

Twitter traffic has multiplied by 27 over the last year, and this is only the main site. It doesn’t take into account access via third party applications or mobile phones.

Liquor Locator Helps You Find Your Favorite Booze

Some are very, very particular about their liquor, but maybe only a few are so selective they would employ interactive iPhone app magic to find out who carries a certain brand. Nonetheless, Proximo’s Liquor Locator both reinforces a brand image all liquor sellers push—that their customers are a selective, discerning, elite who never settle—and demonstrates how the era of the web app can be strikingly useful to marketers.

Social Network Users Prefer Opt-In Ads

The majority (71%) of social network users have two or more profiles on different sites and 26 percent have four or more profiles, according to new research from InsightExpress.
Among social network users who have created only one profile, 46 percent are on MySpace and 36 percent are on Facebook. Those who have two or three profiles can be found on MySpace (78%), Facebook (71%), Classmates (22%), and LinkedIn (11%).

How is Google Weighing Forum Results?

There is an interesting thread going on at the WebmasterWorld forum looking at whether or not Google favors forums in search results. Matt Cutts tells me that he can neither confirm nor deny this. The thread is started by someone with the handle "bouncybunny," who posts:

Once it was directories, then blogs, now forums… maybe.

I have no empirical evidence for this, but it seems to me that Google is increasingly returning results from forum posts…

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