As I was sitting down to a nice comfortable night at home I was alerted via Twitter about a change in the Terms of Service (TOS) at Facebook that could be pretty significant. Since I am not totally aware of the protocol for referencing tweets as sources, I will simply give you the whole deal here so the right people can get their Twitter props:
Starting An In-House SEO Program
How do you do in-house SEO if you have never done it before? In the session "In House: I’m responsible for SEO now what?" the panel offers advice on how to create a successful in-house SEO program.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Tips For Ranking Higher On and With YouTube
Did you know that YouTube is the 2nd largest search engine and the 4th largest web property? It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute.
A web presence with that much power really shouldn’t be ignored. At SMX West, YouTube Product Manager Matt Liu made these points, and they are good points to consider when it comes to your marketing. Liu encourages users to "Take advantage of what YouTube has to offer."
eBay Wants Its Sellers Back
Early last year, eBay inflicted some damaging policy changes that sent many sellers running for the hills. Now, they apparently are changing the rules to remove negative comments left by customers towards the sellers.
Top Ranking in Google Isn’t Top Rank Anymore
“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Keyword List Expansion Tips From Google
Using the right keywords in your search engine marketing campaigns will obviously yield the best results. Unfortunately, we don’t always know what those best keywords are. And even if we do have the best ones nailed, there might be others that would potentially perform just as well or close. On the Google Analytics Blog, Google offers a few tips for expanding your keyword lists to potentially get the most out of your campaign.
Net Neutrality Narrowly Escapes Stimulus Doom
Though it had nothing do with creating jobs or stimulating the economy and had everything to do with sneaking in a pro-Entertainment industry initiative, Senator Dianne Feinstein (D-CA) almost single-handedly dealt a deadly blow to the Net Neutrality issue.
Google Welcomes Priced Apps To Android Market
Get ready for Android to become a lot more popular with developers. In a move that may have several other interesting ramifications, as well, Android Market has finally made room for applications that aren’t free.
Twitterers Spooked By Clickjacking
Seems like popular websites go through stages: early buzz and adoption, mainstream media recognition, funding and monetization brainstorming, meteoric growth, the how-easy-is-it-to-hack stage, the marketer gaming stage, the juggernaut stage, and finally, the full corporate-government conspiracy stage. Twitter, it would appear, is in the how-easy-is-it-to-hack stage.
Google Makes Mobile Spreadsheets More Accessible
Today Google announced an improvement to the mobile version of Google Docs. That is list view for spreadsheets, which allows you to view, edit, sort, and filter your spreadsheets from your mobile device.
Previously, you could only view your spreadsheets on mobile devices. Now, they basically have full functionality.