Business is war, and payback is hell, but corporate trustbusting is more of a sport. Like basketball players insisting the ball bounced off the other guy’s foot, Microsoft and Google are at it again. This time Google returns the antitrust volley by announcing its intention to apply to become a third party in the European Commission’s investigation into Microsoft’s “unfair” bundling of Internet Explorer with Windows.
Don’t Overlook iPhone Analytics
Google has added an advanced segment to Google Analytics looking specifically at visits to your site coming from iPhones. This should prove very useful to webmasters as iPhones have obviously caught on in a big way.
All you have to do to enable this segment is:
1. Click the drop down menu next to "Advanced Segments" at the top-right of any report
2. Select "Visits from iPhone"
3. Turn off "All Visits" when viewing your iPhone segement
Yahoo To Lose Top Exec
It looks like (in more than one sense) poor old Yahoo still hasn’t plugged all of its leaks. Marco Boerries, Executive Vice President of the Connected Life Division, is going to quit, and word of the move escaped a little earlier than he and CEO Carol Bartz might have liked.
Google App Engine Goes Beyond Free Quotas
Google announced pricing for the Google App Engine on Tuesday. It was released last April as a free service, but apps were limited to fixed resource usage quotas. There are still free quotas, but the following prices have been set up for going further:
Resources for Gettting More Out of YouTube
YouTube has made helping users a priority lately. This tradition continues with a couple of announcements.
Users Helping Users
Advertisers and Developers Monetize Social Media Apps
Facebook has been encouraging developers to monetize their apps. They’ve recently gone so far as to create resources to help developers build business models around them.
One example of app monetization at work comes from the company Offerpal Media. This is a company that not only utilizes Facebook in its business model, but MySpace and other social networks as it enables both advertisers and developers to monetize apps.
Amazon’s Kindle 2: First Images
Amazon’s Kindle 2 has arrived in the hands of those lucky enough to get the early pre-orders. Luckily Murdok was among the first batch of recipients. So let’s take a look at this bad boy.
Google Transitions Map Maker Info To Mainstream
Google Maps just got a lot more accurate, and as PBS likes to say, "this . . . was made possible, in part, by . . . viewers like you." Or to put it another way: maps of 16 countries have been transferred from Google Map Maker to Google Maps.
Economy Shapes Online Search Behavior
Searches for a number of terms related to the economic downturn have shown significant gains in the past year, according to comScore.
The most notable increases were searches relating to the declining job market, including searches using the term "unemployment" (up 206 percent to 8.2 million searches) and "unemployment benefits" (up 247 percent to 748,000 searches).
What You Got In Your Drawers?
So, by now you’ve heard you’re supposed to be incorporating social media into your marketing campaign. How exactly you do that they’re not so clear on. And while the possibilities really are endless, sometimes we need a case study in how it’s done to get the creative marketing juices flowing.