Amazon.com is launching a Frustration-Free Packaging certification program aimed at convincing manufacturers to provide more user-friendly packaging.
"Wrap rage is real," said Dr. Nadia Shouraboura, vice president of Global Fulfillment for Amazon. "We launched packaging feedback and we were surprised by the customer participation and response world-wide. Our customers told us they want packaging that is easier to open, and is free of wire ties and impenetrable plastic clamshells."