Category: Archive

Google Rumored To Be Breaking Up With Firefox

Google is obligated to support Mozilla’s Firefox browser through a search contract until 2011. But rumors suggest that may be the end of the Google-Firefox alliance.

People were relatively stunned when Google launched its own web browser, Chrome, and they wondered allowed what that would mean for Google’s relationship with the browser that quickly rose to the second most used browser in the world.

Drop in Email Marketing Performance Among British Retailers

If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever. However, dotMailer’s annual benchmark study, “Hitting the Mark”, shows that the overall email marketing performance of the U.K.’s leading retailers is actually down on last year.

New AdWords Templates From an Analytical Standpoint

Google recently launched some new templates for the AdWords Display Ad Builder. These templates cater to rich media and video ad content.

The templates allow advertisers to highlight several different products in one ad, and send them each to different landing pages with unique URLs. If you’re not familiar with the templates, watch the following clip:

The DiggBar Cometh

Remember in late February when a new Digg Toolbar was uncovered via an image on Flickr? It was said to be coming out to take on StumbleUpon and TinyURL (and similar services) at the same time.

Well now we get a closer look at that as Digg prepares to roll out the DiggBar. Kevin Rose posted about it at Digg the Blog today and included the following video, which shows just what it does.

Google Knows Where You Live

Google’s changing it up, and local search optimization just became very, very important.

It used to be a searcher had to be very specific about a query to bring back local results. To borrow from Search Engine Guide’s Miriam Ellis, who tips us off to the changes in the usual Google “10 pack,” or the top ten search results, a search for “chiropractor” reveals just how geographically targeted Google’s results are now.

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