Category: Archive

Meaningful Marketing In A Down Economy

The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?

Big Video Announcements from Adobe

Adobe made some big announcements today at the 2009 NAB Show. News ranges from a new framework to potentially game-changing partnerships in online video and taking video to televisions.

Strobe

First off, Adobe has announced a new software framework for building media players, which extends the capabilities of Flash. It’s called Strobe. Adobe says it will help establish an open industry standard for media players.

Boss-Bashing 2.0

It’s a lot easier to embarrass one’s boss than it used to be. You can thank the now dreaded internal leak for that. What was once reserved for water cooler gripe sessions, collective bargaining and, if things went really sour, lawsuits and national media coverage is now instantly public and brutally humiliating.

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