Eyes on your eCommerce Website
In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute,…
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Category: Archive
Would I Really Want This Person to Work for Me?
Behavioural interviewing is based on the belief that the best predictor of future behaviour is past behaviour. The best way…
Size Does Matter, At Least A Little
The major search engines recently had their semi-annual round and round over who's got the biggest index in the industry.…
Urine Charge With New Battery
In the Far East, scientists have developed a paper battery that draws power from the ultimate portable source - the…
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your…
Teaming Up For More Than $7 Billion in SE Marketing
New Orleans, LA - Approximately $7 billion* in annual spending is expected for the search engine (SE) marketing industry by…
Google, GEICO Get 30 Days To Settle
A recent ruling in US District Court calls for the search engine and the insurance company to try and settle…
Fuzzy Search Engine Math: Whos Really Bigger?
Just when you thought someone was going to settle this once and for all, you're thrown a curveball. Yahoo! says…
Relationship Marketing: Business Blog Style
Relationship marketing. You've often heard the term used, but were never really certain what it meant. It does sound kind…
Governance, Scaling and Anonymity in Wikipedia
I'm sitting in Jimmy Wales' talk at OSAF, as though I am his roadie these days, and reminded about anonymity…
