WebProWorld
Sometimes one has to state the obvious: You’re in business to make money. You make money by convincing lots of people to give you some of their money. Success depends on making this process as painless as possible*.
But many online businesses may be making it too difficult for customers to hand over the cash, which is a bad business practice by any account.
Here’s what people (especially men) are used to:
Hitwise reports paid search traffic was down 26 percent across the board over the past month. Overall, in the four weeks preceding May 9th, paid search delivered 7.25 percent of business traffic, compared to 9.84 percent this time last year.
Update: C3 talked with Google about how they use Google Analytics also, if you’re interested in more about the company’s marketing efforts for these events.
Murdok recently interviewed Search Guru Danny Sullivan and discussed several things including the newspaper industry and how it views Google as a threat. Do you think Google is the problem? Share your thoughts here.
Google has introduced some recommendations gadgets for Google Friend Connect. Site owners with Google Friend Connect enabled can now recommend content they like to other users.
Earlier this week, Google launched what I consider to be the company’s next step in personalized search – "search options." Essentially, it is a link searchers can click, which brings up a left-side navigation menu that allows for different ways of searching.
The following video shows how it works if you have not yet experimented with it for yourself:
Sometimes Google has some very interesting timing. Just as Texas litigants are filing for class action status over trademark keyword bidding, the search giant swings the door wide open and announces US advertisers will now be able to use trademark keywords in ad text.
For years Google was the only major search engine advertisers could bid on trademarked keywords to trigger their ads. Until today, though, advertisers were not allowed to actually use those trademarks in the ad text.
Pingdom
Have you been to ESPN.com lately? Have you browsed around their site with your favorite nofollow attribute link indicator turned on? well I have and I was a little shocked.
