Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.
Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.