We made a video at SMX Advanced with Stephen Spencer recently where we discussed (among other things) some changes expected(?) to be coming to Google in terms of the no-follow attribute. These no-follow changes have some pretty significant implications for lots of things, first and foremost though it seems these changes are specifically geared to mitigate, to some degree, the effectiveness of PR sculpting.
Could Bing Snowball Into Google’s Territory?
Google wants to make sure you don’t forget about Google like you forgot about Dre. With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one.
Real-Time Search Engine Collecta Launches
Collecta, a new search engine, launched today with a unique twist… they’re one of the first real-time search engines.
Searching with Collecta, you get real-time results from blogs, Twitter, Flickr, YouTube, social sites and various news outlets.
Are You Marketing via Mobile?
According to a study at eMarketer, worldwide spending for mobile search advertising in 2009 is expected to be more than $760 million. In case you haven’t been keeping track, that’s up almost 20% from last year’s total and by 2012, we’re looking at 2.4 billion… with a ‘b’. Mobile is big and getting bigger.
10 Steps for AdWords Conversion Optimization
Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
Germany Gives Street View Go-Ahead
Sooner, rather than later, you may be able to drop a certain orange-yellow man onto a map of Germany and then look at the scenery as if you were standing on some of the country’s highways and roads. It appears that Google and Germany have finally come to an agreement over Google Street View.
7 New Ways to Enjoy Books on Google
Google introduced seven new features to Google Books today. The features add ways to share and browse the content users find in Google’s collection. They include:
Google Testifies About Privacy in Washington
Today a joint hearing on online advertising between two subcommittees of the House Committee on Energy and Commerce is being held. Google’s Deputy General Counsel Nicole Wong is giving a testimony about advertising products and the company’s commitment to protecting user privacy.
Yahoo Goes Into Garage Sale Mode
Sometimes you just want to get rid of stuff, and Yahoo seems to be in that mindset right now. Yesterday, the Sunnyvale-based company arranged to exchange one domain for a little bit of money and also decided to simply shut down another project.
Bing Promotes Ahead-Of-The-Curve Malware Filter
Whether you think about it or not, the issue of safety probably affects just about every decision-making process. After all, even if you favor a grocery store based on its low prices and convenient location, you must also on some level recognize that muggings don’t occur there every day. And Microsoft wants to make sure you feel safe using Bing, too.