When someone clicks on an ad, well . . . we all know he or she’s not exactly making a binding show of interest. When someone tries to read a 10,000-word nonfiction text document, on the other hand, he’s committing a fair amount of time to the author. So LinkedIn is implementing the somewhat clever idea of making white papers act as ads.
Online Shoppers Wary Of High Shipping Costs
Close to half (45%) of online shoppers have abandoned their carts multiple times in the past three weeks due to high shipping costs, security concerns and lack of convenience, according to a new survey released by PayPal and conducted by comScore.
High shipping costs was the most commonly given reason for cart abandonment with the average cost of abandoning U.S. shopping carts reaching $109. The survey found that providing shipping costs upfront might have led to 40 percent to complete the purchase.
Make Sure Friends Know Who You Are on Facebook
Facebook is now letting users have more than one name. This is especially helpful to those people who are actually known by more than one name, which is a fairly common occurrence.
Users can adjust their settings to display one alternate name in addition to their current name:
Biz Stone Talks About Driving Revenue For Twitter
With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks.
Google Launches All For Good
Google, Craigslist Foundation, YouTube, FanFeedr and UCLA have partnered to launch a new site called All for Good, which is designed to connect volunteers in their local communities with charitable organizations.
All for Good helps people find ways to get involved in their community, from being a mentor to helping design a website for a nonprofit. The platform allows people to sign in to Facebook or Google to share volunteer activities with others across social networking services.
Google Apps, Microsoft Live@edu Do Battle
Here’s a simple fact: no matter what the industry, there are few things quite as nice as a lifelong customer. Here’s another: while attending college, students often establish patterns that they’ll follow for the rest of their days. Now, Microsoft and Google seem to be acknowledging both issues as they promote school-oriented software suites.
More Teens Using Social Networking Sites
Online Canadian teens are significantly more likely to have a social network profile than online Canadian adults, according to a new study from, Ipsos Reid.
Over three-quarters (76%) of online Canadian teens ages 12-17 now have a social network profile up from 50 percent in 2007. The rate of increase is higher than that for the online adult population, which increased from 39 percent to 56 percent over the same time period.
Facebook Deals With Some Click Fraud Problems
Facebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there.
Yahoo Goes the Display Ad Route
Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.
New gPhone (myTouch 3G) Coming in Early August
T-Mobile has announced that the sucessor to it’s semi-popular G1, the myTouch 3G, will become available in early August.
The myTouch 3G will be extremely customizable, unlike Apple’s iPhone. Users will be able to choose menus, wallpapers, icons, themes and skins. Will being customizable be enough to lure iPhone users away?