Last month, there was a lot of hubbub about Twitter’s growth flat lining. Matthew Daines, the lead developer of our own Twitter app, Twellow, showed me a graph that he put together from the user IDs he found in the Twitter API, based on when they registered with Twitter.
Search Engine Ads More Helpful Than Banner Ads
Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads, according to a new AdweekMedia/Harris Poll.
LinkedIn Founder on the Future of Social Data
LinkedIn Founder Reid Hoffman is featured in a video from Nokia’s IdeasProject.com. He talks about new products being created from the social data that is available on the Internet.
Hulu Receives Good News Concerning Their Online Ad Format
paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.
A Twitter Rant Gone Bad
I am not an author. I’m a blogger. If I say something that someone disagrees with they can let me have it in the comments section of the blog. At that point, the decision needs to be made how, or even better if, I should fire back. In most cases, I make the decision to let bygones be bygones because comment crossfire usually ends badly (or at the very least awkwardly) and it doesn’t accomplish much in the end. As long as there are no off color comments regarding direct family members or my heritage, I can take it.
Study: Most People Go Online to Socialize
I probably don’t have to tell you that people are very interested in socializing online these days. New research from PR Agency Ruder Finn shows that 72% of people go online just to become part of a community.
If that’s not a testimonial for social media marketing, I don’t know what is. The agency’s research is actually a look at online behavior and user intent.
Online Publishers On Board For Bigger Ads
The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites.
The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages.
A total of 37 OPA member companies are making the units available, up from the 24 originally announced.
Getting the Media to Cover Your Business
Arketi Group has released findings of a study on how journalists use the Internet. The web provides a great many resources to both online and offline journalists. Here are some ways that most journalists use the web:
Amazon Kills Affiliate Program In Rhode Island
Amazon.com has killed another affiliates program due to proposed legislation that would force the company to collect and pay sales tax in Rhode Island.
The move comes less than a week after Amazon notified its affiliates in North Carolina it would be ending its program there due to similar proposed legislation.
Facebook Meets Google Checkout
Back in May, it was reported that Facebook was going to begin testing a payments system. This inevitably led to discussion about how Facebook might be preparing to take on products like PayPal and Google Checkout.