Category: Archive

Putting Twitter into Perspective

Brett Tabke was among the speakers on the ‘Mega Panel’ at SMX Advanced this year. This session essentially consists of a panel of established industry experts fielding questions from the crowd of conference attendees. It never takes long in these type of sessions to get a feel for what’s on everybody’s mind. This year, to the surprise of exactly no one, it was all things social media and Twitter that dominating the Q & A.

Tweet As the Real Twitterers Do

Some people tweet a lot. I follow a good deal of them. Sometimes excessive tweeting can include plenty of wisdom. Often times, however, it is just annoying. Chances are that if you follow somebody, you do care what they have to say, at least to some extent. If they tweet too much though, you may find yourself caring less, and you may even decide to unfollow them.

New York Settles With Firm Posting Fake Reviews

New York Attorney General Andrew Cuomo has reached a settlement with cosmetic surgery firm Lifestyle Lift over the posting of fake consumer reviews online.
Under the settlement, Lifestyle Lift will stop posting anonymous positive reviews about the company to online forums and other websites. The company will pay $300,000 in fines and costs to the State of New York. According to the AG’s office the case is believed to be the first in the nation aimed at taking on astroturfing.

Google and the Economy

Google releases their Q2 earnings today.  It will be interesting to see how their results will be received on Wall St. for a number of reasons. Google is one of those companies that people measure the economy as a whole against to some extent. As such, today has sort of a groundhog day kind of feel to me.  I don’t typically spend a lot of time watching economic news – even in good times, but i’ll be paying a little more attention to it today.

Brands Can Still Do More With Social Media

When it comes to social media, about 33 percent of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish.
For the report, Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences purchasing decisions. Overall, 80 percent were members of at least one social network and 40 percent were active in two.

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