Click Forensics has introduced a new tool to help marketers combat click fraud.
The new tool is called "Block List" which provides ad networks with a continually updated list of visitor IP addresses and publishers known to generate online click fraud. Block List can be used with the Click Forensics platform to block invalid traffic and to shift advertsing dollars to other sources that offer better results.
The Block List tool could help marketers reduce the rate of click fraud between 15 to 25 percent according to Click Forensics.
US Video Game Revenue Down 31%
U.S. video game sales of hardware, software and accessories declined 31 percent in June to $1.17 billion, according to the NPD Group.
The year-over-year decline was the sharpest since a 41 percent drop in September 2000. "This is one of the first months where I think the impact of the economy is clearly reflected in the sales number, said Anita Frazier, NPD Analyst.
Does Retweeting Praise For Yourself Mean You Have A Big Ego?
Last night on Twitter, I saw a pretty high-profile user retweet a message he’d received from one of his connections. It was high praise about this person, and was retweeted verbatim with no changes to the text.
My initial reaction to that was to ask the following question to the Twittersphere:
Facebook Not Living Up To Canada’s Privacy Law
It wouldn’t be a day in business any more if the main focus wasn’t government intervention, would it? It appears that all of the freedom that the Internet was supposed to offer is maybe a little too much for the folks to our north. The Canadian government has issued a report that tells Facebook that many areas concerning privacy for the social networking site don’t meet the standards of Canadian privacy law.
A Summary Of Twittergate
So here we are a day after Twittergate broke and what is the result? Not much really. Everyone is talking about it in some way or another. Was it lax security at Twitter? Was it a security issue with Google Apps? Did TechCrunch’s Michael Arrington go too far? What are the ethical implications of obtaining documents illegally then using them to advance your own cause? Will the new show that Twitter develops for TV be called “Twitter Legal”?
Netbooks: Moving in Right Next Door to Useless
Netbooks are apparently surging in popularity. Some of the more recent data suggests that some 30 million netbooks will be sold this year. That’s a fair amount of hardware. Clearly, people are hot for netbooks. I just don’t see why.
Music Fans Favor CDs Over Downloads
Most UK music fans are still content buying a CD rather than downloading songs, according to research by The Leading Question and Music Ally.
Despite data indicating digital music will soon make CDs obsolete, the report found 73 percent of music fans are still happy buying CDs over downloading tracks. Interestingly 66 percent of 14-18 year olds favor CDs over downloads and 59 percent of all music fans still listen to CDs everyday.
Did Twitter Cost Brüno Millions?
Early Friday morning it looked like Sacha Baron Cohen had done it again with his new film Brüno. With post-midnight ticket sales in the neighborhood of $1.6 million some Hollywood insiders were predicting around $50 million for the opening weekend.
Google Posts Impressive Q2 Profit
Google released its second quarter earnings report this afternoon, and the search giant met and beat most analysts’ written estimates. Its bottom line in terms of profit looked especially good.
Things You Need to Know About Twitter Security
There has been more than one story in the news recently about Twitter accounts being hijacked. The most recent examples of note include the accounts of Britney Spears and famed blogger/entrepreneur Guy Kawasaki. These issues have highlighted some potential dangers of using the service, or really social networks in general.