A while back, Google began including user photos in Google Maps that could be viewed while a user navigated through street view. On a separate occasion, Google added some new zooming functionalities to Street View.
Facebook Addresses Privacy and Photo Use for Ads
You may have read that Facebook changed its policy for third-party advertisers and the use of user photos. Facebook issued a statement on the company blog denying any such changes.
MySpace Looks Forward to a Future of Gaming and Ad Dollars
News Corp. Chief Digital Officer Jonathan Miller sat down with Fox Business in a video interview from a tech conference, and talked about MySpace’s future, among other things. The interview can be viewed here:
Mobile Marketing Without Being Annoying
Murdok recently ran an article looking at a study, which indicated that spending on mobile advertising would reach $760 million in 2009 (20% more than last year). A spokesperson with mobile advertising firm Crisp Wireless took notice and set us up with a Q&A with Chief Revenue Officer and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.
New Local Ad Strategy for AdWords
Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.
"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."
Twitter Updating Main Page To Better Show The Purpose Of The Platform
Let’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world understands what Twitter is as well as social media ‘regulars’ do. The simple reality is that that kind of thinking is, how can I say this diplomatically….. stupid.
Associated Press To Crack Down On Scraping
I long ago gave up trying to get spammers to "cease and desist" their scraping of Marketing Pilgrim’s content–I never was much good at playing whack-a-mole.
Well, it appears that The Associated Press loves carnival games as the NYT reports the news organization is determined to put an end to the scraping of its content.
Yahoo Refines Image Search
Today Yahoo introduced a new feature for its image search, which lets users refine searches based on specific locations. In other words, if you search for a place, you will get a menu on the left-hand side of the screen that points you to images of different points of interest from that location.
White House Looks at YouTube Video Popularity by Region
An entry on the White House blog looks at where President Barack Obama’s YouTube videos are getting viewed the most. This of course varies from video to video, but it’s interesting to look at.
The White House references an article from Micah L. Sifry at techPresident, who looks at YouTube Insight data to see what regions some of the President’s speeches were most popular in.
Milestone Said to Be Reached in War on Click Fraud
The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB’s audits.
These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.