Panama Unlocks At Yahoo Today
It's go time for Panama, the massively updated, long-awaited, advertising system Yahoo will debut this afternoon to its full complement…
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Category: Archive
Google Waxes Poetic On Click Quality
Invalid clicks have been a concern in online advertising for years upon end. As part of Google's search marketing services,…
Super Bowl = Great Social Media Fodder
While it’s fair to say this Sunday’s Super Bowl XLI doesn’t need any help in the way of promotion, that…
ComScore & New Social Media Metrics
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any…
Sports Illustrated Gets Social
Time Inc.'s Sports Illustrated Group has signed an agreement to purchase sports oriented Web site FanNation.com from Sports Technologies, Inc.…
Quality Score Hints From Yahoo
With the recent launch of the Panama platform, Yahoo is working to educate its advertising partners on new ways that…
Google’s Shuman Clarifies Click Fraud Points
A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics' 14.2 percent claim and Google's…
A Nutty Online Super Bowl Campaign
Another company is using the Internet to launch their advertising campaign for the upcoming Super Bowl. Diamond Foods has a…
User-Generated Content In Mainstream Media?
Content sharing sites such as YouTube have become effective platforms for many aspiring performers to showcase their talents to the…
Google Adds Video Sharing To Orkut
Ever since Google's widely publicized acquisition of YouTube, video enthusiasts have been chomping at the bit to see how the…
