WebProWorld
the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.
According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.
Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.
"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.
Are you tired of reading about the Microsoft Yahoo deal yet? Obviously not or you wouldn’t be reading this. There has been a whole lot of coverage to digest, and there will certainly be a whole lot more as the deal gets scrutinized and continues its journey to fruition.
Worldwide shipments of cell phones in the second quarter increased 4.7 percent compared to the first, according to a report from iSuppli.
The growth marked the first successive increase for the market since the third quarter of 2008. Global shipments reached 265 million units in the second quarter, up from 253 million in the first.
According to Email Data Source, Twitter has become the most linked to social media outlet in email marketing campaigns. Email Data Source collects, analyzes, organizes, and archives millions of marketing messages to provide competitive intelligence and analytics to the email marketing community.
On Tuesday, we told you about the launch of Twitter’s new homepage. The revamped design sports a sleek look that is pretty easy on the eye. But, once you get past the pleasing aesthetics, you’ll also see that Twitter has added a search capability and popular topics, which in turn could mean an influx of Twitterers.
It appears that the number of new Twitter users has slowed a bit over the past month, although it’s still growing significantly. Regardless, it hasn’t prevented the number of Tweets from jumping.
The AP is known for having some fairly unconventional tactics toward the use of their content online. Sure, a company should be concerned with how their content is being used online… but how far is too far?
Do you agree with the AP’s new strategy? Tell us.
Security firm F-Secure discovered that Twitter has begun blocking links to malicious sites when users try to post them. Twitter has not acknowledged this with an announcement yet, but users (at least some) are getting the following message when trying to post a link to a known malware site:
"Oops! Your tweet contained a URL to a known malware site!"
As if there wasn’t enough change on the Internet these days the Associated Press (AP) is now putting together a program that will cost anyone who uses anything that they publish a minimum of $12.50. While that may seem a bit much it gets even worse when you discover that that price is for using just 5 words or less of their material!
