Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20. This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose.
Bing Paid Click Share on the Rise
Efficient Frontier Insights shares some data that indicates Bing continues to grow significantly. In June, the firm reported that Microsoft experienced a 13% increase in paid click share. Now they say for the first week of August, Bing has lifted click share by 44% since the beginning of June.
What Kids Are Searching For Online
The most popular search terms kids are searching for include sites like YouTube, eBay and Craigslist, as well as social networking sites like Facebook and MySpace, according to a new report from Symantec.
The words "sex" and "porn" also made it to the top, ranking number four and six respectively. Number nine on the list was "fred", for Fred Figglehorn, popular fictional character whose YouTube channel has become a hit among kids.
Facebook Restricts Sponsored Status Updates
You’ve probably heard of the concept of sponsored tweeting. Perez Hilton is making deals to do it. The company Izea, which is known for PayPerPost, is offering such services. Those are for tweets though. To make sure this practice doesn’t break into Facebook, the social network is working on changing its statement of Rights and Responsibilities.
A Look At Mobile Local Search
In the session "Keeping it Local: The Convergence of Phones & Local Search," the panel discussed the impact of mobile search.
Coverage of the SES San Jose conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Making Money With Social Media Marketing
Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI." The session focused on Facebook, in particular.
Coverage of the SES San Jose conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
More Feature Interaction Within Facebook Apps
Last week, Facebook announced an update to the Open Stream API, which allows integration of Page streams with applications. Now, Facebook has opened up the new Mailbox and Notification APIs, which allow developers to provide users with more ways to interact with core Facebook features within their apps.
Tips For Online Video Optimization
It’s no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.
Search, Social Media, And Missing Persons
Although search engines can be used to look up songs’ names, and with Facebook, you can keep track of your friends’ antics, search and social media can serve more important functions, too. And at SES San Jose, a session focused on using these resources to find missing persons.
FriendFeed Gets a Lot of Traffic from Twitter
There is a lot of discussion going on about Facebook, FriendFeed, Twitter, and real-time search. This is to be expected since yesterday it was announced that Facebook is acquiring FriendFeed.