The Art of Negotiation
According to the dictionary, to "negotiate" means "to confer with another so as to arrive at the settlement of some…
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Category: Companies
If There is a Magic Key to Marketing, THIS is it
We're all looking for a magic key to marketing, something that will finally take the frustration out of failed attempts,…
Strategies for Eliminating and Managing Stress
To combat modern day stressors, you need to realize that things are going to go the way they are going…
ANGER MISMANAGEMENT
In the new hit movie, "Anger Management", the therapist, played by Jack Nicholson, repeatedly infuriates Adam Sandler's character, Dave. His…
Are You Walking the Talk?
I saw a television commercial the other day. It actually made me laugh out loud. It wasn't funny "ha ha,"…
Usability Testing Best Practices: An Interview with Rolf Molich
You may have never heard of Rolf Molich. Yet, if you've done any usability testing, design evaluations, or heuristic inspections,…
Convenience Can Be Costly : Understanding Cash Advances
You've just opened your credit card bill and attached to your statement you find a "convenience check" included. It may…
A Powerful Job Search Letter Often Ignored by Job Hunters
The follow-up letter is a powerful tool often ignored by applicants during job search. Written effectively, it can add weight…
Persuade By Plugging Into Their Pattern Of Thinking
What would it be like if just by listening to a person's speech, you could tell how they were think…
Conscious Consistency: The Principle Of Repetition
If you take a look at the marketing materials of most Fortune 500 companies, you'll notice that they all have…
