STOP! Don’t Click That Link!
I have a question. Why is it that most people will not click a link to buy a product or…
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Category: Sales
Case In Point: Getting Your List To Respond
We all wish we could have ultra-responsive mailing lists, don't we? The dream of most marketers is to send out…
Want More Money? Fish in a Bigger Pond!
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan's…
Rapport: The Magic Key To Persuasion
When it comes to being influential with people, my good friend David Barron likes to say "inside of rapport, anything…
Do You Make It Easy?
Elementary definition: marketing primarily pertains to bringing in new customers. Customer service deals with subjects along the lines of keeping…
Your FAQ Page – A Sales Tool? You Bet!
The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis,…
Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become…
Discussing vs. Sending Price
In addition to connecting price to value, to help you justify your pricing there are a few more guidelines to…
Bring Your Visitors Back Clamoring for More! (Part 1)
80% of your Web site is Maintenance! Once your Web site is up, you must maintain it. Maintenance means changes,…
You Need to Actually Start to be Successful!
It's a very easy mistake to make. Heck, I was making it myself for a long time. I had been…
