‘How Rude!’ — Internet Marketing Tales From the Darkside
1. "Take me off your mailing list. I did not write you for information and I do not want your…
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Category: Employment
The Tyranny of “What if … ?”
A number of years ago I had a client who came to me in a really bad stressed out condition.…
What Hiring Managers Really Look For In Resumes And Cover Letters
"There has also been a lot of spin about how long or short a resume should be. From my perspective…
The Secret Ingredient of News Coverage
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave?
Aim Your Story at the National News Media
Begin at the bottom rung of the news media and work your way to the top. That’s the conventional wisdom…
Four Secrets to Creating Irresistible News Stories
Every news story must have a FACE. If you forget to put a FACE on your story proposal, your chances…
Recommendation Letters Demystified
There is a lot of confusion about recommendation letters. Recommendation letters are often referred to in a number of different…
5 Key Factors to Consider When Selecting an Outplacement Firm for Workforce Reductions
Selecting the right outplacement firm during workforce reductions is a critical decision that impacts both employees and employers. This article…
How To Attract and Retain A Top-Notch Sales Force
Attracting and retaining a top-tier sales force is a high-stakes challenge for any organization. The difference between a thriving team…
Work-at-Home Scam Radar Avoid Envelope Stuffing and Other Red Flags
Work-at-home scams are on the rise, with envelope stuffing and other red flags luring desperate job seekers. Learn how to…
