The Transformation of Sara Lee
Sara Lee is entering a transformation plan that includes the election of Brenda C. Barnes as the CEO, effective immediately.
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Category: Demographics
EarthLink and SK Join Forces
EarthLink and SK Telecom are forming a joint venture to market wireless voice and data services in the U.S.
SIRIUS Opens 2005 With a Bang
SIRIUS Satellite Radio had a strong fourth quarter with a better subscriber growth than expected.
The Keyword Relevance Myth
You've probably heard the standard advice about keywords.. "Find lots of keywords that are relevant to whatever you're selling, get…
Yahoo’s Top Searches of 2004
Based on results culled from millions of Yahoo Search users, the top searches of 2004 give unique insight into this…
The “Long Tail” of the Blogosphere
Blogs have already started to change the news media: Now it's time for marketers to adjust their strategies.
Link Horse Trading for the PR Challenged
After 105 days Google finally updated PR. And it's about time. There for awhile you couldn't swing a dead cat…
Optimize Google AdSense Revenue by Reducing the Number of Ads on a Page
On Sept. 2, Google announced that they would now allow their AdSense clients to post ad code in two or…
Creating A Newsletter And Making Your Website Magnetic
Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation…
Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method
You have a great idea for a different page layout, some new copy or image, or a promotion that will…
