SES – Ads in a Quality Score World
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to…
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Author: webproworld
How To Waste Your Search Budget
Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they…
Google Apologizes For Video Shutdown
After being blistered by criticism over the abrupt termination of the Google Video program, Google has offered an apology and…
SES: The Context Of Money
Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we…
ComScore qScore Tallies Well For Google
Search sites measured by comScore under their new qScore 2.0 methodology will benefit from the hosted and affiliated search traffic…
SES – The Search Landscape
Online Marketing Blog’s coverage from day one of Search Engine Strategies San Jose 2007 Who is the biggest engine? Who’s…
CBS Mobile To Offer Content On Verizon
CBS Mobile has partnered with Verizon Wireless to bring full-length episodes of the "Late Show with David Letterman" and "The…
SES: Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose…
The Relevance of Social Media Releases in Modern PR
A look at the relevance and evolution of Social Media Releases in the evolving PR landscape, highlighting key events and…
SES: Search As A Branding Vehicle
It's official, search advertising isn't just junk advertising (read: direct response, a la junk mail) anymore, it's a key element…
