Author: webproworld

The 6 Characteristics of Websites That Sell

There’s a simple explanation for poor web site sales conversion. The biggest reason visitors don’t buy anything is because the site isn’t designed to sell – it’s designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.

Switching from MS Office to Star Office – Should You?

It’s no wonder that interest is increasing in alternatives to Microsoft.

Many of Microsoft’s loyal customers are scratching their heads over the new licensing plan that requires an annual fee from product users. In return for additional fees, customers have the opportunity to purchase support agreements at reduced rates. Not only are “purchasers” suddenly transformed into “subscribers,” but they must also commit to purchasing upgrades far in advance.

Does that seem fair? Quite a few Microsoft customers don’t think so. And it’s pretty clear why they don’t – not only do they need to purchase software, but now they have to pay to use it every year, and as a reward they get a discount on a service they more than likely don’t use anyway.

The Six Characteristics of Web Sites that Sell

There’s a simple explanation for poor web site sales conversion. The biggest reason visitors don’t buy anything is because the site isn’t designed to sell – it’s designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.

A Salesperson knows that there is a purpose to a sales call; your website should have the same purpose – to close the sale or earn the right to continue to sell to the prospect when they are ready to buy.

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