Author: webproworld

Are You Afraid To Sell?

Relationship marketing. It’s the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does “relationship marketing” really mean? Simply put, it refers to the principle that, in order to be successful in business, especially an online business since the Internet is such an anonymous medium, you need to establish a relationship of trust with your prospective customers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other than the satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.

Lessons from LearnKey: What the CEO Needs to Know

LearnKey founder and CEO John Clemons decided early on that his company could not be all things to all people. That’s why he decided his company would be the best e-learning production company in the world. This decision bears out in the breakdown of employee function: only ten percent of their 100 or so employees are in sales and marketing, while 75 percent work on scripting, directing, filming, editing, design, programming, and other aspects of production.

Attract More Buyers to your Product: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!

After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. We are in the information age, expecting to read short, concise pieces. Yet, we can, if we play a little, add more of our original ideas to our books if we use metaphor.

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