Stats tell us a myriad of things, some even useful and we’re accustomed to using them in our marketing and selling processes. Frequently abused and made to say what WE want, but here I am merely considering them in ways that influence site design … and, I believe, letting the numbers speak for themselves.
The 9-to-5 Home Business Tug of War
Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business “on the side” in your spare time. So how do you go about burning the candle at both ends without burning yourself out in the process?
Can I Afford This Move?
Nearly always, your first consideration will be, “Can I afford to make this move?” You count up for savings. How long can you live before you lose your house or go on welfare? Can you afford the cost of living in Los Angeles or Boston? Can you find a job in one of those charming low-cost, low-employment towns?
KeywordTool . . . a New Web Marketing ROI Calculator, Part 2
(Continued from Part 1 — an interview with Chris Genge about KeywordTool.)
Question: What if you have a lot of clients?
The Power of Personality
Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100’s or even 1000’s of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?
Money Talks
The energy of money can be quite a comedian sometimes, especially if you *see* it from the energy/spirit of money, and not the clutching fear and limitation that we humans choose to clothe it with. (I’ve been there, so I do know the difference.)
Making Your Fireworks Flash
Very few designers will disagree that designing in Flash, especially concerning layout, is very fluid and user friendly. Your early ventures into designing in Flash often leave you wondering, “ Just why do I have to click so much to simply select an object and the stroke around it?” and “Why does dragging to select something make cuts into one object or another?” There are quite a few things in Flash that will catch a seasoned designer off guard. Understandably, ease of use does come with time and practice, but there’s a shortcut.
Reverse Affirmations: How Self Motivation Sells!
A reverse affirmation is a positive statement that you tell your readers to tell themselves. You would write it in present tense like they’ve already solved their problem or completed their goal.
Why ExactTarget is successful
The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott Dorsey of ExactTarget, who has not only started up successfully with 30 employees, but won venture capital and gained 600 customers in the past 12 months. Their flagship product “enables anyone with basic computer skills to easily create, deliver, and track email marketing campaigns.”
Compelling Reasons to Create Your Own Product
Like many people, I first started online by promoting affiliate programs. I didn’t have a product of my own, and affiliate programs seemed like the ideal way to earn an income. Why bother with the hassles of creating my own product if I didn’t have to?