WebProWorld
Business on the Internet today is worth billions of dollars a year. eBusiness has become so important that people are falling over themselves to build successful websites.
You can have the best looking website, but if it does not convey exactly what you are offering within a few seconds, realize that you are losing potential customers.
I used to spend hours every week in the public library, I also used to spend a fortune on books. My love for books continues but I no longer spend so much time in the library, or indeed so much money buying books. Some of my main interests are in areas of technology and we all know how fast technology is moving … so what’s the point of buying a book on a certain aspect of technology when by the time it is in print it is already long out of date. So I go to what my son calls the “BIG” bookshelf, the one that’s hidden behind my modem. There on the Internet I can find information about anything, especially technology, and it’s up to date! Often it is also interactive, more fun and generally it’s cheaper than books.
It’s important for your sales letter to tap into your prospect’s subconscious mind and trigger their imagination. It will then create and direct a mental movie or scene that will persuade them to visit your web site, subscribe to your e-zine, buy your product, etc. Their mental imagery will actually influence their conscious mind and body to take action and buy.
Before you read the pre-launch, listening to customers, and development advice, though, look at the checklist below to see if you’re destined for success.
Your New Software Venture Will Succeed If:
Your product cures specific business pain.
You know people who can afford to buy your software.
You have a terrific in-house programming crew, or…
You have the resources to hire a terrific crew for at least a year.
You understand that your idea is nothing without brilliant, diligent programmers.
Your focus is on converting code to cash (not building a better mousetrap).
If you’re having trouble keeping track of your business, you may want to have a look at SQL Server 2000 For Developers Part 1. With this product, you can build databases that will help you keep track of, for example, your debtors or creditors. You can perform any number of queries on your sales records. For example, you may want to know how many debtors you have in any one city or, you could pull out from your sales database all those debtors who owe you more than say, $10, 000.00.
The power of the Internet as a marketing tool for small business owners cannot be overstated. However, developing a web site is only the first piece of this intricate puzzle. Driving traffic to your site is an ongoing, arduous process – one that is most effectively achieved when you employ multiple strategies.
Are you providing a free email course to your visitors?
A great way to disseminate content online is via an email course. Better still is the WAY you can distribute the information.
For starters, here’s a crash course in understanding the difference between regular money and corporate money:
1. Allow your prospects imagine you both have a strong bond. A powerful way to bond with your prospects is to tell them a secret in your ad copy. Tell them the only people who are learning the secret are the people who read the ad. This will make them feel like they’re included in a special group of people. When you tell people a secret, it makes them feel important and creates a strong bond. It will also create trust and rapport. Example: Please don’t let anyone know I’m releasing this top secret information to you…
The Internet’s full of hyped-up promises of the ‘ultimate’ marketing secret that will singlehandedly skyrocket your business to instant success.
