CRM: It’s at the forefront of today’s business vocabulary and, according to Meridien Research, $6.7 billion was spent globally on Customer Relationship Management software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behaviour and culture are equally crucial factors in developing a successful CRM strategy.
Selecting A Business Name They Won’t Forget.
Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their own birth name, there’s a reason why this was done.
Jumping at the Sun
How many times have you learned a new word, only to immediately see and hear it everywhere you look?
Opportunity is just like that. It sits, quietly lurking, just below the edge of your consciousness, and just occasionally, pops its head up for a look around.
Free Scripts Galore!
If you’re looking for a quick and easy way to spice up your Web site, look no further than DevScripts. Over 1,000 scripts are available through DevScripts – ASP, ColdFusion, JavaScript, Perl, and more. The site has just recently launched, so expect many more new scripts in the future.
Your Turn — Linux Questions Answered
A short time ago I wrote an article discussing resources for Red Hat 8.0. Widely touted as a more “user-friendly” version of Linux, I gave it a whirl and intended to share my views with you. Instead, I will respond to some of the many, many questions readers sent in. Thank you all for your feedback! You’ve raised some very good issues.
Developing Your e-Supply Chain Strategy
Experienced supply chain practitioners know that information should be passed on only to those who need to know it when they need to know it and in the form they need to have it.
Proven Ways To Dramatically Increase Your Conversion Rate
There is an old saying that I agree with 100%. “Nothing kills a bad product faster than good advertising.” The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can’t convert sales.
7 Key Email Marketing Tactics
Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It’s also a very easy way to lose money!
Selling Your Products Through Affiliates… Differently
Face it – no one needs another affiliate program to join and making yours successful requires standing out from the crowd.
1. Do not offer an affiliate program at all when starting to market a product.
Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in your e-zine or anywhere else before you launch it. This will help you retain a feeling of exclusivity later on.
2. Offer the partnership program to your customers and subscribers first, without advertising it anywhere else.
Start when you generate at least 1000 satisfied customers and 2000 e-zine subscribers. Send them an e-mail explaining how you are now ready to prerelease your marketing partnership program (do not call it an affiliate program – it will help you look different), but only to the first 25 people that qualify. The small number of available slots and the exclusivity will increase the perceived value of the program and help it achieve its USP. Treat your program like a small marketing circle of a closed group of partners and tell them so.
Network Denial of Service Attacks. Can you hack it?
These days there are significant increases in network-based attacks and among them is the dreaded Denial-of-Service attack, which can leave your systems either unusable or unreachable. Although these attacks don’t make the news as often as they did when Yahoo.com was taken down by a massive Distributed Denial of Service attack, they are still prevalent.