If you do any type of business online you MUST realize the importance of email etiquette. When you press that send button, there’s no turning back, you’ve just sent out your email salesperson. Who would you like to represent you and your business? A well dressed, personable, well spoken salesperson or someone in sloppy clothing, slewing slang, and spewing double negatives and run-on sentences like rain?
The impression your email message gives your customer holds in it’s hands the life or death of your sale. It will determine whether you acquire a customer or a disinterested passerby who’ll delete your email without a second thought.