Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
1. BE UNIQUE
The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don’t already have a distinct advantage, create one. Add something to your business you’re not already doing. One network marketer I know doubled her sign up ratio by providing free sales leads to her new distributors for their first 4 months.