The Do’s of Check Acceptance:
Name address and phone number imprinted.
Current date only.
Compare ID picture with that of the person cashing or writing the check.
Achieving Involvement: Wiles and Devices for Lifting Direct Mail Response
One of the definitions of “involve” is “to bring into a situation from which escape is difficult.” That’s exactly what we want our direct mail packages to do. We want to hook the recipient to open the package, keep his/her attention, and show that the only means of escape is to place an order.
Five Keys to Direct Marketing Success
Direct marketing can help virtually every type and size of business today. But making it work is becoming more difficult as an increasing number of businesses embrace it. How can you succeed in using direct marketing to help your business? For starters, focus on these five keys to direct marketing success.
Realtors – How To Start A Traffic Explosion In Your Spare Time
I know that you are busy. The average realtor works 14 hours a day showing homes, doing paperwork, listing presentations, and advertising. When you are stretched for time – something usually drops and that “something” is usually your website. I know that you want to get that website to pump out a steady stream of leads – but you don’t have the time to get started.
The Data Access Dilemma
Whether it is an Internet or Intranet, a web catalog or an e-commerce site with shopping cart, somewhere these applications are accessing a data source.
The Problems with Motivational Psycho-Babble Sales Training
It has been said before that one of the great ways of learning about anything is to teach it.
Five Ways To Promote Your Unique Business Identity
Where’s the Beef?
These words became a national catch phrase in the mid 1980’s and catapulted the Wendy’s hamburger chain into the limelight as a major player in fast food sales.
Lee Marc Stein Answers Direct Marketing Questions
You can’t fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you’re seeking an expert’s opinion, get the benefit of Lee’s 35+ years of experience. He’s been on the client and agency sides and has run his own consulting practice for 10 years.
Choosing a Site that Sells
Often times when we embark on web business we talk about “getting a web site.”
Ebooks — Self-Publishing Your Way to Internet Success Part 3 Ebook Formats (html)
In part 2 of this series, we focused on ebooks formatted in PDF. We will now continue with HTML compiled ebooks.
Hypertext Markup Language Format (HTML)