WebProWorld
The first rule of PR Rainmaking is to approach reporters as customers.
Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.
For this journey, there may be no better guidebook than James B. Stewart’s “Follow the Story.”
The word intuition means “in to you” in Latin. Florence Scovel, a theologian, once said, “Intuition is the spiritual faculty that doesn’t explain; it seemingly points the way.” It’s also been said that intuition
is your divine Spirit talking to you. If we stop for a moment and acknowledge this, we realize the incredible perspective we have. Unfortunately, this is a perspective we often choose to ignore because it is
an undeveloped skill. Using your intuition when making important decisions allows you to move along your path easily and effortlessly. You don’t have to struggle and worry, because things fall naturally into place when you follow your inner nature. Developing your intuitive guidance (your inner voice) is essential to smart decision-making and career choices, and includes balancing your cognitive (thinking) abilities with your affective (feeling) abilities.
This is a question I get a lot when I bring up custom tags. A custom tag is a piece of code that you create and you call it from within your ColdFusion applications. Think of it as a “SNIPPLET” that you can implement at any time, anywhere in your site. What can you do with a custom tag? Well, just about anything!
Commit to following these five strategies for a month, and you’ll
be more productive — that’s a promise.
Are there secrets to gaining media coverage or is it pure luck? It’s a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is “maybe.” However with a little practice and skill, a small-business owner can significantly increase the chances of garnering coverage by following some basic journalistic rules.
With so many different resolutions (640×480, 800×600, 1024×768, etc.), browsers (Internet Explorer, Netscape, etc.), and platforms (Windows, Mac, etc.) in use, it is very difficult to design a page that looks good (or at least looks the same) in all configurations.
E-mail – today’s preferred business communication tool – provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let’s briefly examine how permission-based e-mail marketing positively affects:
Think of your interview as an achievement! You have attracted the attention of your target. The resume you submitted and the networking techniques you used were successful. Use this opportunity to showcase your relevant strengths and skills. Focus on learning from the experience and moving closer to securing the job you really want.
In an article for the July 2001 MSDN Magazine I talked about what you need to know to move from C++ to C#. In that article, I mentioned that the syntax of C# is very similar to that of C++ and that the difficult part of the transition was not the language itself but getting comfortable with the managed environment of .NET and understanding the extensive .NET Framework.
When know what your customers think about you, what they want and need and what you have to do to improve their perceptions, you need to find out how your business functions in its present foundation. You need to break the entire process into smaller, easier to control elements that have a decisive impact on your lack of success.
