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Author: webproworld
FTC Gags Stealth Marketing
If a company wants to try out word-of-mouth marketing, they need to understand that building buzz without disclosing who's paying…
Telstra Teaches Australia How to Join the Conversation
I conducted a teleseminar on business blogging for the Public Relations Institute of Australia a few days ago.
Le Web 3: A Tragedy?
An extraordinary event took place in Paris this week, one that I was due to be part of as a…
Where has the Human in HR Gone?
Human Resource Management as a profession is in danger of becoming not just an irrelevance to day-to-day line managers but…
Allchin’s PCs vs. Macs Rant
Jim AllchinWindows Vista Team Blog : Setting The Record Straight. Jim Allchin responds over on his blog regarding a recent…
Yahoo!, IBM Team Up With Enterprise Search
IBM and Yahoo! have jointly announced the release of OmniFind Yahoo! Edition, a product designed to provide search functionality on…
Optimizing and Distributing with Feedburner
While at SES in Chicago, I got to hear Rick Klau of Feedburner talk a few times. While listening to…
Nightmares in Usability
I've been having an entertaining and slightly heated conversation with someone who insists that forums, such as the one I…
Perception Of Value
Why do people buy your products? Why do they purchase any product or service? One thing's for certain, it's not…
