Friending: The New Advertising?
Liz Gannes at GigaOm points to an interesting study done by MySpace about the value of “friending” as a marketing…
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Author: webproworld
Ask Enters Contextual Ad Space
Sites under the IAC arcology will be the first to display contextual advertising from the Ask Sponsored Listings (ASL) network,…
Companies Need Creative Hiring Solutions
I just took a web design survey. It took me less than four minutes, if that, thanks to the multiple…
The Best Defense Against Bad Word of Mouth
Uber customer service snafus like Jet Blue aside, a business is bound to catch a customer on a bad day…
A Webinar at a Tradeshow?
What if you organized a trade show and sold booth space to vendors, advertised the event, got a few thousand…
What is Web 2.0 Anyway?
Later this week I'll be on a panel at the CRV Leadership Summit in Phoenix. The session title is "Web…
Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data…
More on the Great comScore Debate
I've gotten several comments on my comScore post - and because the issue is so topical I wanted to post…
Social Networks Good For Your Career
Social networking is for more than just keeping in touch with family and friends. Business related social networking sites are…
PRWeek: Industry Enters Age of PR 3.0
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0…
