Author: webproworld

Social network games – and by extension, social networks themselves – received a strong endorsement this morning as a major acquisition was announced.  Electronic Arts has bought Playfish, a maker of said games, for at least $300 million.

Barry Cottle, Senior Vice President and General Manager of EA Interactive, explained in a statement, "Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space."

Microsoft has plans to announce an advertising campaign with JiWire that will focus on enticing users to try out its search engine Bing in exchange for free WiFi where available.

The campaign is being supported by JiWire’s mobile advertising network, which reaches about 20 million unique users monthly. The Bing campaign will run across WiFi hotpsots in airports and hotels nationwide.

A recent study found that 54% of businesses prohibit employee social media use completely. There are valid arguments supporting both sides of this debate. We’ve seen quite a few news stories in recent months about social media policies coming to light.

Update: Google has now announced that you can buy Promoted Videos directly in AdWords.

With Thanksgiving just a few weeks’ away consumers are already starting to search for deals online.

Over the last seven days fifty percent of the top "Black Friday" related search terms include ads, sales and deals, according to Google Insights for Search.

On September 15th, Mark Zuckerberg announced that Facebook "now serves 300 million people across the world."  It seems the site’s growth hadn’t exactly come to a stop, either, as about a month and a half later, stats indicate the number of users has risen to at least 325 million.

Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research.

The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site.

eBay said Friday that the investor group led by Silver Lake has reached a settlement agreement with Joltid Limited and Joost N.V. that gives Skype ownership over all software licensed from Joltid and ends all litigation against the investor group and eBay at the closing of the acquisition.

Twellow has launched a new "Suggested Users" feature aimed at connecting Twitterers with similar interests. It should be much more useful to the common Twitter user than Twitter’s own suggested list, which is one static list for everybody, and includes mostly celebrities and other well-known people. In fact, Twitter may be getting rid of that list soon anyway.

Causes is a social networking donation platform that uses MySpace so that people can raise money for causes or issues that they believe in. Generally these kinds of activities help provide a community around issues like Breast Cancer, or stop smoking, or other issues that are part of our daily life.