Yahoo said on Wednesday they formed a search distribution partnership with Connexion by Boeing. This deal will be great for both companies as they both strive to offer stronger services to their customers.
The deal makes Yahoo the exclusive search engine on the Connexion by Boeing in-flight Internet service. Right now, Connexion has a portal site setup for travelers who like to surf and fly at the same time. This will put Yahoo search box on the portal.
“We are pleased to be partnering with a market leader like Yahoo! in order to provide our customers with the highest quality in-flight Internet experience available today,” explained David Friedman, vice president of marketing and direct sales, Connexion by Boeing. “We know our customers place a high value on being able to stay connected to the information and people that are important to them while on the go, and this agreement ensures that our customers can easily find what they are looking for — even at 30,000 feet.”
The access is real-time high-speed Internet. The users simply use their laptops to connect to the net and watch online TV or go through email or do whatever the want to do when they’re flying.
The multi-year distribution agreement will give in-flight users access to all of Yahoo’s regular search features, just like from their own desktop.
“We live in an age of connectivity where information should be easily accessible regardless of time, location or device,” said Bill Demas, Senior Vice President, Partner Solutions, Yahoo! Search Marketing. “This agreement highlights just one of the many exciting opportunities Yahoo! and Connexion by Boeing are exploring together to not only provide users with a world-class Internet experience no matter where they are, but to also enable marketers to reach potential customers who are searching for their products and services online.”
John Stith is a staff writer for webproworld covering technology and business.