Reach 1000 to 500,000 targeted buyers every day Online. That’s the best reason I know to get more book sales.Now, that’s real exposure!
The second best reason is that promoting your book through articles is free. You subscribe to ezines, then submit your short Online articles to your business online audience.
The third reason is that it takes little time to accomplish, maybe 9 hours a week. If you don’t want to do it yourself, you can delegate it to your computer assistant.
More Reasons
1. Writing articles brings your book attention. When you submit to 10 opt-in ezine publishers and 10-20 Web sites that want your articles, you expose yourself to thousands, even millions if you get your information on the right site. Submitting them is free, free, free.
2. Submitting articles is 7 times as effective as any other promotion because when you submit many articles, you become known as an expert. Just the sheer numbers of these articles you submit with your proper signature box at the bottom can bring 10-50 new ezine subscribers each time. This box attracts people to your Web site, where, if you have proper copywriting with marketing pizzazz, you will sell many books or services.
Start writing five or so, keep them until you have ten to submit. Then write one a week. When you have 20 or so, you will become a household name. Ezine publishers and sites will publish them People who visit the site or read the ezine will also ask you if it’s OK they use your article. Of course it is!
They will send your articles to their business associates, who, if they produce an ezine or have a Web site, will also publish your article. Make your articles 250-800 words long. Or, write tips under 300 words.
Author’s Tip: Be sure to send a thank you each time someone emails you saying they want to publish your article. Respond to each one first, thanking them, then asking for permission to add their email to your ePublishers email list. Offer the benefit that it’s straight to their email door. Ask for a return email with “Yes, ePub” in the signature line. Add their name to your growing email list. I now send articles to 150 ePublishers and am on 987 Web sites.. To these I send out a new article once or twice a week. That’s what is called viral marketing.
3. You receive global attention when other Web masters feature your articles. Because you have to list key words and an introduction for each article for the Web sites, your rank goes way up in the search engines. When you include links back to your site in your signature (resource) file at the end of the article, your search engine rank also goes up. All of this means more book sales, and you don’t even have to leave your office.
4. The more exposure your articles get, the more you are perceived as the expert, and when potential customers visit your site, they are more likely to buy not just one book or service, but several.
5. Your articles could attract authors in your field who need free material for their book. Debbie Allen, shameless promoter, took three of how-to articles for her latest Internet marketing book. She is a great promoter, so I know my articles will bring me new business eventually through word of mouth.
6. Remember, people go the net to get free information. If you give that freely, they are more apt to become loyal customers. Remember also, that because other Web site owners and ezine publishers don’t write only their own articles, they are constantly looking for your how-to articles. You can be published in hundreds of them!
Article writing and submitting is my best publicity effort so far. I now have 85 circulating the net and now offer them in categories by autoresponder, so people can get exactly what they want. The categories include: writing/publishing, Online promotion, Web site Marketing and Copywriting, under 500 words, and now tips under 300 words. What are your categories?
Start writing short articles now, and see how great exposure brings you what you want and need for your business success.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.