Why Traffic Touts and List Pushers Are Bad For Your Business

In this Article we look at the second competitive advantage of successful Internet Marketers – Warm Traffic and True O’pt- In Lists.

Good, Bad and Ugly Traffic

Marketing depends heavily on the type of Traffic you attract.

Untargeted Traffic

Similar to Traffic passing high street shops in vehicles.

This Traffic is of very little use.

Targeted Traffic

Similar to people window shopping on the high street.

There is a chance that if the products appeal, they will walk in to get a better look. Competition from other shops, for this type of Traffic is very high.

Warm Traffic

Similar to browsers who walk into the high street shops to “Touch and Feel” the merchandise.

Your best prospects and chances of sales come from this group.

Note – What Traffic Touts don’t want you to know

They can and will sell you untargeted and targeted Traffic. Very few can deliver warm Traffic!

Wrong Traffic Is Bad For Business

Paid Traffic

1) Adverts in Cyber Space

Surfers who see your ad have a choice of acting on it or moving on.

This can deliver all three types of Traffic. It depends on the quality of your advert AND where the advert is placed.

2) Buying Popups, popunders, or popovers for your offer

Depending on where you buy your Traffic you have the O’ption, at a cost, of filtering for language, geographical region and surfer interests’.

Note – What Traffic Touts don’t want you to know

Page Impressions with no filter deliver untargeted Traffic!

Page Impressions with filters result in untargeted to targeted Traffic. You have to buy big Traffic volumes to convert a small percentage into warm Traffic.

3) Pay Per Click (PPC)

If you have never done a PPC campaign start small with a less competitive engine than Overture or Google.

PPC delivers highly targeted to Warm Traffic depending on the quality of your advert.

See relevant resources below for more PPC resources.

4) Cost Per Action (CPA).

Providers of CPA are not easy to find because the entire risk of the promotion lies with the provider not the advertiser.

This is a good way of building Warm Traffic and only paying when that Traffic takes particular action such as subscribing or buying on your web site.

CPA delivers Traffic similar to PPC.

Free Traffic

1) Free For All (FFA)

FFA sources typically generate untargeted Traffic. But there is another reason to avoid them.

They are not entirely Free !

Apart from the time it takes you to earn “credits” which are the currency of FFA’s, any Traffic they generate costs you bandwidth.

Although most hosting accounts these days have generous bandwidth, if much of it is being used by people who will never buy from you, then that is a wasted business cost!

2) Traffic Exchanges (and Safelists)

People exchanging Traffic are often, like yourself, primarily sellers of services and products and not buyers.

Unless you have exceptional or very unique products you are unlikely to attract much buying interest from the other people in the exchange program.

3) Search Engines and Directories

These sources deliver highly targeted to warm Traffic in potentially big volume.

The drawback is that Search Engine O’ptimisation is difficult, and time consuming.

It can be frustrating because the payback in higher ranking and Traffic often takes anywhere from 6 weeks to 3 months

4) Self syndication through Writing Articles and Press Releases

This results in similar Traffic to Search Engines, but the volume is significantly lower !

When Is An O’pt-In List Not An O’pt-In List ?

Many marketers do not really understand True O’pt-In lists and therefore they end up building a collection of names and e- mail addresses from which O’pt-Outs are highly likely.

Single O’pt-In Lists

These are constructed on the strength of a single contact from your prospect.

Prospects thereafter receive a one off or periodic information and products from you.

Double O’pt-In Lists

Constructed as above, with a confirmation step that the signup details are correct before you send information or start selling.

True O’pt-In Lists

True O’pt-In lists go a stage further.

They capture the prospects mind.

Your aim is to intellectually and emotionally involve the list with you and your business.

Do not fall into the trap of sending occasional mails from an autoresponder and think that is enough.

You must motivate people with useful offers, and intellectual and emotional triggers.

This gets them to remain on your list AND to buy from you.

O’pt-In e-mail lists can be :

Purchased

Note – What List Pushers don’t want you to know You have no easily checked evidence of :

How long ago the names were obtained Where the names were culled from Which competitors have the same names

Whether or not the purchased list has a genuine interest in your offers

Home Grown.

Building your own list from Targeted and Warm Traffic is the slower but surer way to succeed.

The key is to nurture your lists and turn them into True O’pt- In lists and not just a collection of names and addresses.

Putting It All Together

Your Prime “Paid” strategy should be :

1) Start PPC (and CPA) campaigns

2) Capture names and e-mail addresses

3) Develop autoresponder messages using Triggers and Motivators to create True O’pt-In Lists

Your Prime “Free” strategy should be :

1) Start a SEO exercise

2) Compliment the SEO with an self syndication campaign

3) Capture names and e-mail addresses

4) Develop autoresponder messages using Triggers and Motivators to create True O’pt-In Lists

Note – The two strategies above will create Warm Traffic in volume and help you build responsive True O’pt-In lists. The Paid route will deliver results faster. The Free route will deliver Volume.

To make a decisive move to the super marketers bracket, you need Traffic and lists in even bigger quantities. Here is how to explode the volume.

A) Build a themed web site with highly O’ptimised content.

B) For each content page develop offshoot pages that are equally highly O’ptimised.

For an example let’s say your theme site is about Golf.

Your home page is about Golf in general.

Your main content pages include Putting, driving, chipping, pitching, the mental game.

Each main content page has sub content pages. Under Putting you might have Pitch marks and repairs, grass types, reading the green etc.

If all the pages in this structure are keyword phrase O’ptimised your Warm and targeted Traffic will literally explode.

How do you build so many O’ptimised pages ?

The old “not recommended” way was to build Search Engine friendly, people unfriendly Doorway pages.

For a new Search Engine and People friendly, way to do this there are two tools you should look at in the Relevant Resources Section.

Relevant Resources